Jeffrey's Venture Concept No. 1
My product idea is essentially a
coupon book and event calendar on your phone. It is an app. It is integrated
with UF too, which means it becomes one’s sort of personal assistant in their
pocket. The opportunity I saw here was that college is expensive and being a
freshman I am doing a lot of things for the first time, whether it be trying
out a new restaurant or going to a new class or building on campus I haven’t been
before. This app is meant to streamline the college experience for freshman to
graduate students. Also, many students are not in Greek Life so they have to
find their own fun around the Gainesville and this app will help those students
do that. The app will have an integrated event calendar for all of the student
welcoming bars in Gainesville, so independents know what’s happening and don’t
have to play a guessing game on the weekends. I believe this idea will work
with the working adults in Gainesville with a slightly altered app landscape
that does not include the UF integration and a few other alterations.
The
innovation that comes with my app is that coupon books and discounts have been
around since the dawn of time, this is just the first app that specifically
targets UF and works with the local businesses to deliver the coupons and
promos straight to the consumers. It also has the UF integration with a full UF
map and UF canvas integration. The app’s calendar is built around the local
happenings and the student’s canvas schedule. It’s an all-in-one personal
assistant app. Never before have you been able to see the availability of
resources at South West remotely, or how many washing machines are available at
your dorm. I think there is so much that goes into this app that it would be in
my best interest to make two separate iterations. The apps two iterations will
consist of one that has the UF integration and one without for the older crowd
or those students who don’t need it.
It will not
be tough to get students and older crowds to switch to this app. The basic
reason for this assertion is there is no other similar app on the market at the
current time. I also believe that Gainesville is not a very affluent area and
people are looking to save money, regardless of age or UF enrollment status. I
plan on using affiliate marketing getting the UF students who are most
prevalent on social media to post of their social media accounts a series of ads
and giving them codes for their followers to use and giving them a percentage
of profits for everyone who uses their codes. For the older crowd, I will use a
majority of ads on Facebook and physical advertisements down town and on Archer
Road. My app will also have exclusive coupons and promo codes that will help with
word-of-mouth advertisements as groups of friends brag about how much money
they save using the app. The average person is egotistical and wants to think
they are saving money because of them, in no advertisement will I say that my
app will save customers money. I will establish and maintain the implication that
my app is simply a vehicle for highly intelligent customers can use but at the
end of the day the savings should ultimately be attributed to the user’s frugal
and hustling nature.
The next thing to do in this app’s
journey is finding a developer. I have quite a few friends I think are capable
of constructing the app but I will sort of auction it off to see what the
lowest price I can get the app built for. I think using royalties to pay the
developer is the best way of going about it.
Hey Jeffrey,
ReplyDeleteSome of the thing you say you app will include seem a little impossible to track. Like how many washers are available- that would require all students using washers to update the app as they use them. That seems like more work than most people I know would want to put in just to know when its available. Other than things like that I still believe this is a pretty good idea. Nice job on the post.